It takes only 7 seconds to form a first impression of someone. This snap judgment is incredibly powerful and often hard to change.
Memory Distortion
Our memories are not as reliable as we think. Every time we recall a memory, we alter it slightly, which can lead to significant changes over time.
The Mere Exposure Effect
The more we're exposed to something, the more we tend to like it. This is w
hy repetitive advertising works so well.
Cognitive Dissonance
When our beliefs and actions are in conflict, it causes discomfort. To alleviate this, we often change our beliefs to match our actions.
The Halo Effect
Our overall impression of a person influences how we feel and think about their character. If we find someone attractive, we are likely to perceive them as more intelligent and kind.
The Pygmalion Effect
High expectations can lead to improved performance. For instance, a study found that when teachers were told certain students had high potential, those students actually performed better, illustrating how expectations can influence outcomes.
Negativity Bias
Negative experiences have a greater impact on our psychological state than positive ones. This bias makes us more sensitive to unpleasant events.
The Pratfall Effect
Making mistakes can actually make you more likable. When competent people make blunders, it humanizes them, making them more relatable and endearing.
The Spotlight Effect
We often overestimate how much others notice our actions and appearance. This phenomenon is known as the spotlight effect, where we feel like we're always in the spotlight.
Yawns Are Contagious
Seeing someone yawn can trigger an automatic yawning response in others. This is a form of social bonding and empathy.
We Prefer Certainty Over Uncertainty
Research has found that people prefer to know something bad is going to happen rather than face uncertainty. Our brains find uncertainty more stressful than knowing a negative outcome for sure.
Food Tastes Better When Made by Others
Surprisingly, people tend to enjoy food less when they make it themselves compared to when someone else prepares it. This is possibly due to the anticipation and mystery associated with not knowing exactly how the food was made.
Short-Term Deadlines Are More Effective
Our brains are better at processing short-term deadlines than long-term ones. This is why tasks with immediate deadlines often get prioritized and completed more efficiently than those with distant deadlines.
The Baader-Meinhof Phenomenon
Once you notice something new, you start seeing it everywhere. This is known as the Baader-Meinhof phenomenon or frequency illusion, where something that has recently come to your attention suddenly seems to appear with unusual frequency.
The Endowment Effect
We tend to value things more highly simply because we own them. This phenomenon, known as the endowment effect, explains why people often demand much more to give up an object than they would be willing to pay to acquire it.
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