This piece for Malachain collects the advice that holds up in practice.
Pricing feels like guesswork when nobody around you sells the same thing. Start from the customer side instead of your costs: what does the problem cost them today in time, money or missed opportunities? A price that sits clearly below that number is easy to justify, while a price built only on your hourly rate tells the customer nothing about value.
Offer two or three packages rather than one figure. A smaller option gives cautious buyers a safe way in, the middle option carries most of your work, and a premium option with faster delivery or extra support anchors the others. Review the mix every quarter; if everyone buys the cheapest package, the middle one is probably priced wrong, not the customers.
The most useful step is usually the first one. Pick a single suggestion, try it for a couple of weeks, and then decide whether it is worth keeping. Small, steady improvements last longer than ambitious plans that are hard to maintain once everyday life gets busy again.
It also helps to talk the subject through with friends or colleagues who have tried something similar. Their experience points out the details that guides leave out: how long things really take, which costs were unexpected, and which shortcuts turned out to be a mistake.
There is more to learn on this subject, and the linked website goes into greater depth. Treat this article as an introduction rather than the final word, and check any important decision against up-to-date, reliable sources before relying on it.